THE NORTHLANDS VARIETY STATION



WEVE 97.9 FM


WEVE FM is the twenty four hour a day radio leader in the Iron Range region of Northern St. Louis County, Minnesota. Broadcasting around the clock, seven days a week, WEVE FM stereo 97.9 provides the most dominant FM stereo signal at 71,000 watts. WEVE FM totally covers the Iron Range market of over 100,000 people, a market advertisers find hard to penetrate with "outside" stations. Additional coverage of Northern Minnesota is provided by WEVE's translator (repeater) stations in Ely, Virginia, and Hibbing, Minnesota.

WEVE is an Adult Contemporary music station with programming targeted to the 25 to 54 age group. WEVE blends the current adult hits and original versions of all time best selling records. Adult air personalities add their talents to further enhance the professional sound that has created WEVE radio's large Iron Range audience. WEVE radio is also the twenty four hour a day news leader of the Iron Range. WEVE has a full time local news staff augmented by the Associated Press news wire and world and national coverage from the ABC Information Network.

WEVE radio constantly presents audience building, listener involvement, promotions including cash and merchandise contests and special seasonal recreational broadcasts. In every category of how to measure the strength of a radio station - Industry Audience Surveys, response from listeners, surveys conducted by local stores or results at the cash register, WEVE has proven itself to be the twenty four hour a day radio station for Minnesota's Iron Range.